A Broader Vision of Business

Short-sighted, polluting, and greedy… A barrage of criticism has been leveled
at business over the last twenty years, challenging its legitimacy. Once a
source of national pride and a bastion of progress, business as an activity
has been covered in opprobrium for having contributed to the problems
bedeviling our planet, extending from ever-growing inequalities to intractable
ecological crises. The authors of this book nonetheless believe that business
benefits society. Some people in business have lost sight of that fact, but
this only underscores the urgency of restoring to business its original role :
its usefulness to society as a whole. Business that is useful has an
increasingly important and necessary role to play in addressing the colossal
environmental, social, and political issues we face today. Realizing something
so ambitious requires a collective redefinition of capitalism. Relying on
lessons learned from recent crises and the combined perspectives of a captain
of industry and a leading academic, A Broader Vision of Business aims to lay
the foundations for a new narrative of business.